Betakit – PeopleBrowsr Launches API for Influencer Targeting

PeopleBrowsr Director of API Strategy Travis Wallis told BetaKit in an interview that this level of specificity can help companies better handle situations like botched online social media campaigns and digital crises, in addition to helping them run successful campaigns. “Crisis management is a huge area, there’s also marketing in general, and CRM-type stuff,” he said. For instance, it can help companies zero in on engaging with the top 15 people (as measured by influence) who are talking about their brand on a given day.

via BetaKit » PeopleBrowsr Launches API for Influencer Targeting

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