A few companies have already given the technology a test-drive. Mashable currently uses the API to build its mRank Leaderboards. Using an action analytics tool, they can search by keyword, hashtag, or Twitter handle to get mention counts, word clouds and hashtag clouds. They can filter the information by community, location, keyword, and bio keyword for any time frame, even minute-to-minute. “We put on our swimsuits and dive headfirst into that data, identifying trends and tracking them on a myriad of topics,” explained Mashable CTO Robyn Peterson in a blog post. Recently, the tech publication ranked the hottest buzz words and phrases surrounding the Oscars.