Mashable – Dana White Explains the UFC’s Social Media Choke Hold

White will keynote the BusinessNextSocial conference in January to give other industry leaders insight on the UFC’s amazing social success, but he gave Mashable a quick rundown over the phone in an exclusive interview this week. Read on to learn more about how he built one of the sports world’s most engaging social media empires.

Dana White Explains the UFC’s Social Media Choke Hold

 

Social Times – Kred Boosts Its Own Influence Score with Salesforce Marketing Cloud Insights Partnership – SocialTimes

Social influence scoring site Kred may be catching up to its largest competitor, Klout. Today, the company announced a new integration with Salesforce‘s Marketing Cloud Insights.

Kred Boosts Its Own Influence Score with Salesforce Marketing Cloud Insights Partnership – SocialTimes.

Kred Attempts to Build Users’ Social Media Profiles With Kred Story | Adweek

“The next version of Kred takes it beyond being just a number,” said Kred CEO Andrew Grill, who described Kred Story as a user’s “visual stream of influence.” At launch, the most retweeted or shared content tops a user’s Kred Story, but Grill said users would soon be able to pin individual posts atop the page.

Kred Attempts to Build Users’ Social Media Profiles With Kred Story | Adweek.

Mashable – Heat vs. Thunder: The NBA Finals of Twitter

The social media analytics company PeopleBrowsr recently pulled this data and more using its Kred influence measurement tool to create the infographic below, which details how the two NBA finalists stack up on Twitter. Kred’s algorithms measure Twitter reach and influence, as well as how generous users are about interacting with their followers.

via Heat vs. Thunder: The NBA Finals of Twitter [INFOGRAPHIC]

Bloomberg – Facebook’s IPO Wasn’t a Huge Hit on Twitter Either, Say Studies

Although Facebook’s IPO was one of the most popular Twitter topics of the day, the number of tweets about it was low compared to the frenzy of public mourning on the day Whitney Houston died (6.3 million) or when the death of Trayvon Martin hit the mainstream (680,724), according to PeopleBrowsr, which looked at the peak days of big Twitter memes. The Facebook IPO did surpass Anthony Weiner, who was the subject of 53,606 tweets one day last June as his scandal began to break out.

via Facebook’s IPO Wasn’t a Huge Hit on Twitter Either, Say Studies – Bloomberg