PeopleBrowsr has just made the data for Kred, a competitor to Klout, available to developers. This means that they can create their own custom applications to track their influence on social media. The data includes 1,200 days of Twitter contact dating back to 2008, as well as public Facebook posts, over 40 million blogs and other social media content. To say this is drinking from a fire hose would be an understatement.
A few companies have already given the technology a test-drive. Mashable currently uses the API to build its mRank Leaderboards. Using an action analytics tool, they can search by keyword, hashtag, or Twitter handle to get mention counts, word clouds and hashtag clouds. They can filter the information by community, location, keyword, and bio keyword for any time frame, even minute-to-minute. “We put on our swimsuits and dive headfirst into that data, identifying trends and tracking them on a myriad of topics,” explained Mashable CTO Robyn Peterson in a blog post. Recently, the tech publication ranked the hottest buzz words and phrases surrounding the Oscars.
Over the past few months, the social media firehose has been spraying more data. As new social platforms emerge, eventually they get indexed into an API. Additionally, the number of years back to which data can be recalled has also increased. DataSift’s Twitter access can go back as far as 2010, while PeopleBrowser’s new API goes back to 2008. But that’s only the beginning.
PeopleBrowsr Director of API Strategy Travis Wallis told BetaKit in an interview that this level of specificity can help companies better handle situations like botched online social media campaigns and digital crises, in addition to helping them run successful campaigns. “Crisis management is a huge area, there’s also marketing in general, and CRM-type stuff,” he said. For instance, it can help companies zero in on engaging with the top 15 people (as measured by influence) who are talking about their brand on a given day.
If they understood a thing or two about Twitter’s firehose and who has access to it, the folks at Widgetry would know to check out the new PeopleBrowsr and Kred social data APIs (just released today) – because the folks at PeopleBrowsr not only have access to Twitter’s firehose, they’re kinda setting the standard for how to delve into it.
Companies such as Klout, PeerIndex, Appinions and PeopleBrowsr, the creator of Kred, have over the last few years developed algorithms that measure the billions of times we tweet, post or act online; the reactions we generate; and the influence we therefore have on the Web. Importantly, and controversially, they can give each of us a score.
“For the first time in history, we can quantify how you engage with others,” says Rich, who calls himself a digital anthropologist. “We can take what everyone is saying and turn it into more accurate social data.” That data includes such pinpointed analytics as sentiment analysis, which breaks down posts by positive and negative sentiment, and word clouds, which show what words people use most when they tweet about a client’s product. “We see ourselves as social analysts rather than marketers.”
Now, Facebook, posts, shares, likes, and comments help inform Kred’s scoring system. Kred rankings are based on influence and outreach, which means that the more varied activity on the larger social network — and its plugins for third-party websites — can have a pivotal role in boosting influencers’ scores.
People who spend more time on Facebook than Twitter might find themselves with more Kred. The social influence site announced this morning that it will now include Facebook activity in its scoring system.