CMS Wire – Identify Influencers With PeopleBrowsr Kred API

Over the past few months, the social media firehose has been spraying more data. As new social platforms emerge, eventually they get indexed into an API. Additionally, the number of years back to which data can be recalled has also increased. DataSift’s Twitter access can go back as far as 2010, while PeopleBrowser’s new API goes back to 2008. But that’s only the beginning.

via Identify Influencers With PeopleBrowsr Kred API

Betakit – PeopleBrowsr Launches API for Influencer Targeting

PeopleBrowsr Director of API Strategy Travis Wallis told BetaKit in an interview that this level of specificity can help companies better handle situations like botched online social media campaigns and digital crises, in addition to helping them run successful campaigns. “Crisis management is a huge area, there’s also marketing in general, and CRM-type stuff,” he said. For instance, it can help companies zero in on engaging with the top 15 people (as measured by influence) who are talking about their brand on a given day.

via BetaKit » PeopleBrowsr Launches API for Influencer Targeting

AllTwitter – Finding Influencers On Twitter Just Became Eerily Accurate

If they understood a thing or two about Twitter’s firehose and who has access to it, the folks at Widgetry would know to check out the new PeopleBrowsr and Kred social data APIs (just released today) – because the folks at PeopleBrowsr not only have access to Twitter’s firehose, they’re kinda setting the standard for how to delve into it.

Finding Influencers On Twitter Just Became Eerily Accurate – AllTwitter

WSJ – The Days of Klout and Clawback

Companies such as Klout, PeerIndex, Appinions and PeopleBrowsr, the creator of Kred, have over the last few years developed algorithms that measure the billions of times we tweet, post or act online; the reactions we generate; and the influence we therefore have on the Web. Importantly, and controversially, they can give each of us a score.

via The Days of Klout and Clawback – WSJ.com

7×7 – The Super Power of Measuring Your Social Influence

“For the first time in history, we can quantify how you engage with others,” says Rich, who calls himself a digital anthropologist. “We can take what everyone is saying and turn it into more accurate social data.” That data includes such pinpointed analytics as sentiment analysis, which breaks down posts by positive and negative sentiment, and word clouds, which show what words people use most when they tweet about a client’s product. “We see ourselves as social analysts rather than marketers.”

via The Super Power of Measuring Your Social Influence | 7×7

AllFacebook – Facebook Tie-In Boosts Kred Influence Rankings

Now, Facebook, posts, shares, likes, and comments help inform Kred’s scoring system. Kred rankings are based on influence and outreach, which means that the more varied activity on the larger social network — and its plugins for third-party websites — can have a pivotal role in boosting influencers’ scores.

via Facebook Tie-In Boosts Kred Influence Rankings – AllFacebook.

TheNextWeb – Touting its transparency, Kred adds Facebook activity to its social influence scoring

Of course what’s not so transparent is exactly how the measurements really matter. There are still a few arguments for and against social influence scoring, and we’ve yet to see the extent of how measurement can positively (or negatively) impact anything. But for now, if you’re in on this influence train, you owe it to yourself to stop by Kred and see what they’re cooking up. It is, at least, something that’s far less cryptic and easier to manage.

via Touting its transparency, Kred adds Facebook activity to its social influence scoring – The Next Web.