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I help companies tell stories

Site under construction!Shawn Roberts

Marketing Communications and Content

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Profile

I Help Companies Tell Their Stories

Businesses develop unique internal language to organize their priorities and address their markets. I across companies to tease out their stories and thought leadership to translate them into narratives that compel action from customers, prospects, investors, media, and other external stakeholders. 

Address : Oakland, CA 94602
Email : shawn@shawnroberts.org
Phone : (415) 305-6456
Skype : entroporium

What I Do

Public Relations

Earn attention for your company's achievements and thought leadership. I've placed stories in outlets like The Wall Street Journal, Businessweek, ANA Forward, Bloomberg West, Adweek, Ad Age, Broadcasting & Cable, and Ad Exchanger.

Content Development

Conceive and create attention-getting pieces like press releases, case studies, white papers, original research, web and ad copy, lead gen and social media campaigns, blog posts, brand books, executive bios and head shots, FAQs, webinars, and sales presentations

Sales Enablement

Supply frontline team members with the materials and stories for winning business, including presentations, one-sheets, speeches, social posts, recruiting materials, newsletters, and customer service scripts

Events Content

Conceive content and act as executive editor for executive summits and user conferences. I develop session outlines, recruit & coach speakers and moderators, and manage presentation creation.

Executive Communications

Collaborate with senior executives to develop thought leadership messaging and deliver it compellingly in speeches, trade show events, blog posts, placed articles, videos, and other formats

Market Research

Execute original customer research for evaluating product plans, assessing company impact, and providing a credible basis for materials like white papers, blog posts, and thought leadership articles.

Testimonials

Employment Highlights

Director, Corporate Communications at WideOrbit

First-ever dedicated communications executive for mature technology company with revenue of over $130 million. I helped the company net unprecedented media attention and activate its owned media capabilities.

Public Relations Executive at TallGrass Public Relations

Supervisor on multiple accounts and 'San Francisco office' for boutique PR firm. My clients ranged from pre-IPO ‘unicorns’ to early stage startups

Director, Marketing Communications at PeopleBrowsr

B2B and B2C communications for social analytics startup. I generated multiple media and thought leadership opportunities from the company's then-exceptional access to the full Twitter firehose. 

Principal at Doxagle

Sole proprietor marketing consultant for B2Bs and non-profits. My projects ranged from white papers for a startup B2B tech company to developing a digital presence for a plastics manufacturer,

Marketing Director / Business Manager at Future US

Operated marketing department supporting ad sales teams in the Games, Consumer Technology, Maternity, and Music verticals.

Marketing Manager at Ubisoft

Led product launches for PC, handhelds, and console video games.

Education

Masters of Business Adminstration | University of Washington

Bachelor of Arts | University of California, Berkeley