Shawn Roberts

Corporate Communications

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I Help Companies Tell Their Stories

Every company has its own unique language to organize its priorities and address its markets. But when a company's language and stories are inconsistent, your external and internal stakeholders will be less engaged - and perhaps just plain confused about what the business does and what it stands for. That's a disaster for growth that will affect everything from recruiting and retention to sales and M&A. 

That's where I come in. I work across companies to find the right stories to deliver in narratives that deliver clarity to and compel action from customers, prospects, media, employees and recruits. Most crucially, I do this with a voice that's on-brand and conveys respect to everyone in your ecosystem. 

Address : Oakland, CA 94602
Email : shawn@shawnroberts.org
Phone : (415) 305-6456
Skype : entroporium

What I Do

Public Relations

Earn attention for your company's achievements and thought leadership. I've placed stories in outlets like The Wall Street Journal, Businessweek, ANA Forward, Bloomberg West, Adweek, Ad Age, Broadcasting & Cable, and Ad Exchanger.

Internal Communications

I work with executives throughout the organization to build company culture with clear, consistent employee messaging. 

Executive Communications

Collaborate with senior executives to develop thought leadership messaging and deliver it compellingly in speeches, trade show events, blog posts, placed articles, videos, and other formats

Content Development

Conceive and create attention-getting pieces like press releases, case studies, white papers, original research, web and ad copy, lead gen and social media campaigns, blog posts, brand books, executive bios and head shots, FAQs, webinars, and sales presentations

Market Research

Execute original customer research for evaluating product plans, assessing company impact, and providing a credible basis for materials like white papers, blog posts, and thought leadership articles.

Sales Enablement

Supply frontline team members with the materials and stories for winning business, including presentations, one-sheets, speeches, social posts, recruiting materials, newsletters, and customer service scripts

Employment Highlights

Head of Corporate CommunicationsRakuten Americas


Leading external, internal, executive and crisis communications for a multi-national, multi-business 3500-employee technology conglomerate

Director, Corporate Communications at WideOrbit

First-ever dedicated communications executive for mature technology company with revenue of over $130 million. I helped the company net unprecedented media attention and activate its owned media capabilities.

Public Relations Executive at TallGrass Public Relations

Supervisor on multiple accounts and 'San Francisco office' for boutique PR firm. My clients ranged from pre-IPO ‘unicorns’ to early stage startups

Director, Marketing Communications at PeopleBrowsr

B2B and B2C communications for social analytics startup. I generated multiple media and thought leadership opportunities from the company's then-exceptional access to the full Twitter firehose. 

Principal at Doxagle

Sole proprietor marketing consultant for B2Bs and non-profits. My projects ranged from white papers for a startup B2B tech company to developing a digital presence for a plastics manufacturer,

Marketing Director / Business Manager at Future US

Operated marketing department supporting ad sales teams in the Games, Consumer Technology, Maternity, and Music verticals.

Marketing Manager at Ubisoft

Led product launches for PC, handhelds, and console video games.


Masters of Business Adminstration | University of Washington

Bachelor of Arts | University of California, Berkeley