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Marketing Communications and Content

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BI Intro for Broadcasters

Blog Posts

TV Basics for Digital Buyers

Collateral / eBooks

ATSC 3.0 WTF?

Articles / Blog Posts / Exec Comms / Thought Leadership

Why TV Should Be In Every Brand Marketer’s Toolkit

Articles / Exec Comms / Thought Leadership

Getting Smart on Club Retailers

Articles / Exec Comms / Thought Leadership

Scaling Culture for Competitive Advantage

Articles / Exec Comms / Thought Leadership

Digital Video Killing TV? That’s Crazy Talk

Articles / Exec Comms / Thought Leadership

Reach vs. Precision: TV Reignites A Familiar Argument

Articles / Exec Comms / Thought Leadership

The Programmatic TV Opportunity

Articles / Exec Comms / Thought Leadership

College Radio Automation

Case Studies

Hubble and Programmatic TV

Case Studies

Entravision and Business Intelligence

Case Studies

shawn@shawnroberts.org