Shawn Roberts

Corporate Communications

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Reach vs. Precision: TV Reignites A Familiar Argument

I collaborated with WideOrbit's EVP of Programmatic on this thought leadership article that ran on the United States leading news site for digital advertising technology.

Ian started with a longhand draft, successfully pitched it for placement, and then rewrote the full piece it to suit AdExchanger editorial standards. 

Read the full piece at AdExchanger