The two companies, which both score social media influence, moved in to the old Arthur Beren shoe warehouse in January 2011. The space is centrally located, with open floorplans in the industrial chic style — pretty much ideal for a tech start-up.
At the time, they weren’t direct competitors. Klout was having early success with its scores and “perks” for influential users, while PeopleBrowsr was providing data to marketers based on Twitter’s Firehose feed. In fact, PeopleBrowsr was a Klout API user.
But then last fall, PeopleBrowsr launched Kred, a social influence score that obviously has a lot in common with Klout, down to the weird “k” spelling. Kred is much like Klout, except that it’s more transparent, for instance, showing which community a user is influential in, and which specific social media actions earned Kred points.
via Kred and Klout: Too Close for Start-Up Comfort in SOMA (Literally) – Liz Gannes – Social – AllThingsD.