Mashable – Dana White Explains the UFC’s Social Media Choke Hold

White will keynote the BusinessNextSocial conference in January to give other industry leaders insight on the UFC’s amazing social success, but he gave Mashable a quick rundown over the phone in an exclusive interview this week. Read on to learn more about how he built one of the sports world’s most engaging social media empires.

Dana White Explains the UFC’s Social Media Choke Hold

 

Mashable – Heat vs. Thunder: The NBA Finals of Twitter

The social media analytics company PeopleBrowsr recently pulled this data and more using its Kred influence measurement tool to create the infographic below, which details how the two NBA finalists stack up on Twitter. Kred’s algorithms measure Twitter reach and influence, as well as how generous users are about interacting with their followers.

via Heat vs. Thunder: The NBA Finals of Twitter [INFOGRAPHIC]