A few companies have already given the technology a test-drive. Mashable currently uses the API to build its mRank Leaderboards. Using an action analytics tool, they can search by keyword, hashtag, or Twitter handle to get mention counts, word clouds and hashtag clouds. They can filter the information by community, location, keyword, and bio keyword for any time frame, even minute-to-minute. “We put on our swimsuits and dive headfirst into that data, identifying trends and tracking them on a myriad of topics,” explained Mashable CTO Robyn Peterson in a blog post. Recently, the tech publication ranked the hottest buzz words and phrases surrounding the Oscars.
People who spend more time on Facebook than Twitter might find themselves with more Kred. The social influence site announced this morning that it will now include Facebook activity in its scoring system.
Much like Klout, Kred is a social scoring system designed to track a person’s activity on social media sites to find out how influential they are. But this Klout competitor was designed to be “open, transparent and honest,” said PeopleBrowsr CEO Andrew Grill in a phone interview with Social Times.