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I help companies tell stories

Site under construction!Shawn Roberts

Marketing Communications and Content

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Scaling Culture for Competitive Advantage

TubeMogul CEO Brett Wilson's passion for creating great places to work by implementing a compatibility-based interview process provided a natural basis for a rich thought leadership opportunity. I adapted one his presentations to a 'prose format' and pitched it to The Wall Street Journal. It was published it in one of the WSJ's Saturday editions shortly after the company's successful initial public offering.

WSJ subscribers can read the full piece here