In 2017 and 2018, my company WideOrbit purchased a thought leadership sponsorship from the Association of National Advertisers that allowed us to publish a 2,200 word article in its semi-monthly magazine. The piece was sent to marketers at the ANA's membership of more than 1,100 leading companies representing an estimated 25,000 brands that collectively spend $400 billion in marketing and advertising each year.

I authored this piece in full and also led other activities around the sponsorship which included another newsletter, three other blog posts at ANA.net, and two webinars exclusively for ANA members. These other pieces can be found in this Portfolio section.

Click on the image above to download the piece